Privacy Policy

Last updated: September 7, 2026

MEAWILLDOIT LLC, trading as Proform Golf (“Proform Golf,” “we,” “us,” or “our”), operates this website and online store at vivaflexlabs.com, including the related content, products, features, tools, customer-support services and purchasing services described in this Privacy Policy (collectively, the “Services”).

Our store is hosted by Shopify, which provides the ecommerce platform that allows us to offer and sell our products.

This Privacy Policy explains how we collect, use, disclose and otherwise process personal information when you visit or use the Services, make a purchase, create an account, communicate with us, request customer support, or otherwise interact with Proform Golf.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with the Services, the features you use, the purchases you make and the laws that apply where you live.

We may collect the following categories of personal information:

• Contact information, including your name, email address, telephone number, billing address and shipping address.
• Order and transaction information, including products viewed or purchased, product variations selected, order value, discounts, payment status, shipping details, tracking information, returns, refunds, exchanges and previous transactions.
• Payment-related information, which is processed through Shopify, Shopify Payments or other authorized payment providers. We generally receive limited payment information, such as payment status, payment method and partial card details, rather than complete payment-card numbers.
• Account information, including your login details, account preferences and saved customer information if you create or use a customer account.
• Customer-support information, including messages, photographs, videos, documents or other information you provide when contacting us about a product, delivery, return, refund or other request.
• Device and technical information, including your IP address, browser type, device type, operating system, network information, cookie identifiers and other technical identifiers.
• Website-usage information, including the pages and products you view, links you select, items you add to your cart, checkout activity, referring websites and your interactions with the Services.
• Marketing information, including your marketing preferences, interactions with our advertisements and whether you opened or interacted with marketing communications.
• Fraud-prevention information, including information used to identify, investigate or prevent fraudulent, unlawful, abusive or unauthorized transactions.

“Personal information” does not include information that has been aggregated, anonymized or de-identified so that it cannot reasonably be linked to an identifiable individual.

2. How We Collect Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you place an order, create an account, subscribe to marketing, contact customer support or request a return or refund.
• Automatically through the Services, including through cookies, pixels, tags, software-development tools and similar technologies.
• From Shopify and our service providers, including payment processors, fraud-prevention providers, website applications, customer-support providers, fulfilment partners and shipping carriers.
• From advertising and analytics partners, where permitted by law and according to your applicable privacy choices.
• From other parties, including when another person purchases a product for you or provides your details for delivery.

3. How We Use Personal Information

We may use personal information to:

• Operate and provide the Services.
• Process payments and complete purchases.
• Confirm, prepare, fulfil and deliver orders.
• Provide shipping updates and tracking information.
• Administer discounts, promotions and product bundles.
• Process returns, exchanges, replacements and refunds.
• Respond to questions and provide customer support.
• Maintain and manage customer accounts.
• Detect, investigate and prevent fraud, abuse, security incidents and unauthorized transactions.
• Improve our website, products, advertising, customer service and shopping experience.
• Understand how customers use and interact with the Services.
• Provide relevant product recommendations and advertising where permitted.
• Send transactional communications concerning orders, deliveries, returns or accounts.
• Send promotional email or SMS communications where you have provided any consent required by applicable law.
• Measure the performance of our advertisements and marketing campaigns.
• Comply with legal, accounting, tax, regulatory and contractual obligations.
• Establish, exercise or defend legal claims.
• Enforce our Terms of Service and other published policies.

4. Cookies and Similar Technologies

We and our service providers use cookies, pixels, tags and similar technologies to operate the website, remember preferences, keep the shopping cart functional, maintain security, understand website traffic and measure advertising performance.

These technologies may collect information such as your IP address, device identifiers, browser information, pages viewed, products viewed, items added to your cart, checkout activity and completed purchases.

The categories of technologies we may use include:

• Strictly necessary technologies, which support checkout, security, customer accounts, shopping-cart functions and other essential website operations.
• Functional technologies, which remember customer choices and improve site functionality.
• Analytics technologies, which help us understand website usage and performance.
• Advertising technologies, which help us measure advertisements, build advertising audiences and show relevant advertising where permitted.

Where required by applicable law, we request consent before placing or using non-essential analytics or advertising technologies.

You may manage available privacy and cookie choices through the privacy controls or cookie banner displayed on our website. Blocking certain technologies may affect how some parts of the Services function.

5. Meta Pixel, Conversions API and Advertising

We may use advertising and measurement services provided by Meta Platforms, including the Meta Pixel and Meta Conversions API, to understand how visitors interact with our website, measure advertising performance, create advertising audiences and deliver relevant advertisements.

Depending on our configuration and your applicable privacy choices, information sent to Meta may include:

• Website and product-page activity.
• Products viewed or added to a shopping cart.
• Checkout and purchase events.
• Order value and currency.
• Device, browser and IP information.
• Hashed contact information, such as an email address or telephone number, where configured and permitted.

Hashing is a security process that converts information into a coded format before transmission, but hashed information may still be treated as personal information under applicable law.

We may also use advertising and analytics services from Google or other marketing providers. These providers process information according to their respective privacy policies.

We do not sell personal information for money. However, the use of certain advertising technologies may be considered “selling,” “sharing” or processing for “targeted advertising” under some privacy laws.

Where applicable, you may opt out through our Data Sharing Opt-Out page, through the cookie or privacy controls available on our website, or by contacting us.

6. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described in this Privacy Policy:

• Shopify, which hosts and supports our ecommerce store.
• Payment processors, which authorize and process customer payments.
• Fulfilment partners and suppliers, including international fulfilment facilities that prepare and dispatch orders.
• Shipping and logistics providers, including international logistics networks, customs-service providers and local delivery carriers.
• Technology and website-service providers, including hosting, security, fraud-prevention, customer-support and technical-service providers.
• Analytics and advertising partners, including Meta and Google where those services are enabled.
• Professional advisers, including accountants, legal advisers, insurers and auditors when reasonably necessary.
• Government authorities or other parties, when disclosure is required by law, valid legal process or reasonably necessary to protect our customers, our business or the rights of others.
• Business-transaction participants, in connection with a potential or completed merger, acquisition, financing, restructuring, sale of assets or similar business transaction.
• Parties you authorize, when you request or consent to a particular disclosure.

Fulfilment and shipping partners receive information required to prepare and deliver orders, which may include your name, address, telephone number, email address, selected products and order details.

We require service providers to process personal information only for authorized purposes and subject to applicable contractual and legal obligations.

7. Relationship With Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information concerning your access to and use of our store to provide its ecommerce, checkout, payment, security and consumer services.

Information submitted through the Services may be transmitted to Shopify and other service providers located outside your country.

Certain Shopify features may use information obtained from your interactions with our store and other Shopify merchants to provide enhanced ecommerce services. In those circumstances, Shopify may independently determine how it processes certain information.

You can learn more through the Shopify Consumer Privacy Policy and manage certain Shopify privacy choices through the Shopify Privacy Portal.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Services and complete transactions.
• Maintain our relationship with you.
• Fulfil orders and administer returns, refunds and customer-support requests.
• Maintain business, accounting, tax and transaction records.
• Prevent fraud and address security concerns.
• Resolve disputes and enforce agreements.
• Comply with applicable legal and regulatory obligations.

The applicable retention period depends on the nature of the information, the reason it was collected and any relevant legal requirements.

When personal information is no longer reasonably required, we may delete, anonymize or securely retain it as required or permitted by law.

9. Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information.

However, no electronic transmission, website, payment system or storage method can be guaranteed to be completely secure. You should avoid transmitting confidential information through unsecured communication channels and should protect your account credentials from unauthorized access.

10. Children’s Privacy

The Services are not intended for children, and we do not knowingly collect personal information from children under 16.

If you are a parent or legal guardian and believe that a child has provided personal information to us, contact us so that we can investigate and, where appropriate, delete the information.

We do not knowingly sell or share the personal information of individuals under 16 for targeted advertising.

11. Your Privacy Rights and Choices

Depending on where you live, you may have some or all of the following rights, subject to applicable exceptions:

• The right to request access to personal information we maintain about you.
• The right to request correction of inaccurate personal information.
• The right to request deletion of personal information.
• The right to receive a portable copy of certain personal information.
• The right to obtain information about the categories of personal information collected, used or disclosed.
• The right to opt out of the sale or sharing of personal information or its use for targeted advertising.
• The right to withdraw consent where processing is based on consent.
• The right to appeal a decision we make concerning a privacy request, where applicable.
• The right not to receive discriminatory treatment for exercising an applicable privacy right.

You may submit a request by emailing support@vivaflexlabs.com.

We may need to verify your identity before completing a request. Verification may require information reasonably necessary to confirm that the request relates to you.

Where permitted, you may appoint an authorized agent to submit a request on your behalf. We may require evidence of the agent’s authority and may ask you to verify your identity directly.

You may opt out of promotional emails by selecting the unsubscribe link included in those emails. Even after unsubscribing from promotional communications, you may continue to receive non-promotional messages concerning orders, deliveries, accounts or customer-support matters.

12. Global Privacy Control and Do Not Track

Where required by applicable law and supported by our website configuration, we process recognized Global Privacy Control signals as requests to opt out of sale, sharing or targeted advertising for the relevant browser or device.

More information about Global Privacy Control is available at globalprivacycontrol.org.

Other than legally recognized preference signals, our website may not respond to general “Do Not Track” browser signals because there is no universally accepted technical standard for those signals.

13. European Economic Area and United Kingdom

If you are located in the European Economic Area or United Kingdom, MEAWILLDOIT LLC, trading as Proform Golf, is the controller responsible for the personal information processed under this Privacy Policy.

Depending on the relevant processing activity, we rely on one or more of the following legal bases:

• Performance of a contract, including processing necessary to accept payment, fulfil an order, deliver products and administer returns or refunds.
• Compliance with legal obligations, including accounting, tax, consumer-protection and regulatory requirements.
• Legitimate interests, including providing customer support, maintaining security, preventing fraud, improving the Services and managing our business, provided those interests are not overridden by your rights.
• Consent, including where consent is required for non-essential cookies, targeted advertising, email marketing or SMS marketing.

Subject to applicable law, you may have the right to:

• Access your personal information.
• Correct inaccurate or incomplete information.
• Request deletion of your information.
• Restrict certain processing.
• Object to processing based on legitimate interests.
• Object to direct marketing.
• Receive certain information in a portable format.
• Withdraw consent at any time when processing is based on consent.
• Lodge a complaint with your local data-protection authority.

Withdrawing consent does not affect the lawfulness of processing conducted before the withdrawal.

You may find information about European supervisory authorities through the European Data Protection Board.

14. International Transfers

We operate from the United States and work with Shopify, international fulfilment providers, shipping carriers, technology providers and other service providers that may process information in countries other than the country where you live.

Where personal information is transferred from the European Economic Area or United Kingdom to a country that has not been recognized as providing an adequate level of protection, we rely on legally recognized transfer mechanisms where required, such as the European Commission’s Standard Contractual Clauses, the United Kingdom’s International Data Transfer Addendum, or another valid legal mechanism.

15. Third-Party Websites and Services

The Services may contain links to websites, applications or services operated by third parties.

We do not control and are not responsible for the privacy, security, accuracy or practices of those third parties. You should review the applicable privacy policy before providing personal information to an external service.

The inclusion of a third-party link does not, by itself, mean that we endorse or control that third party.

16. Complaints

If you have a concern about how we process personal information, contact us first so that we can review and address the matter.

Depending on where you live, you may also have the right to appeal our response or lodge a complaint with an applicable attorney general, consumer-protection authority or data-protection supervisory authority.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our Services, technology, service providers, legal obligations or privacy practices.

When we update the policy, we will publish the revised version on this page and update the “Last updated” date. We will provide additional notice where required by applicable law.

18. Contact Us

For questions about this Privacy Policy, our privacy practices or an applicable privacy request, contact:

Legal entity: MEAWILLDOIT LLC
Trading name: Proform Golf
Website: vivaflexlabs.com
Email: support@vivaflexlabs.com
Phone: +1 343-777-1143
Mailing address: 312 West 2nd Street 4237, Casper, WY 82601, United States